Facts- Some people are addicted to social media and can’t stop but while their busy getting likes and comments on their posts, there are people working behind the scenes. These people collect information off you, and if you’ve got social media it’s likely they’ve got stuff about you too. They can work out things like where you live, your education and your friends and start to create a map, of what your likely to be like. And a lot of sites like facebook target specific ads at you. But now Christopher Wylie claims that a big US research company he used to work for called cambridge analytica collected some data inappropriately and used that data to influence the outcome of the 2016 US presidential election. Here’s how it happened. You know those quizzes you can do online? Like, what personality type do you have? They’re usually fun, but often, before you do them, you have to agree to share some of your personal information. And that’s where the trouble started Christopher says in 2014, Cambridge Analytica took information from people who did one of those quizzes and all their friends and used it to targets ads that were advertising Donald Trump and they might have helped him win the 2016 US election, and become president. There are even more accusations now that data from Facebook might also have been used to tamper the result of the Brexit vote, when the United Kingdom voted to leave the European Union. When this news came out people weren’t happy. In fact, for many, it was a scandal big enough to make them log off for good. The hashtag Delete Facebook started trending and on the stock market the value of the company took a tumble.
Understandings- I know understand that a lot of stuff online and pop ups are to sway you into things and get the most information possible out of you.
Questions- How come it was only discovered now that Cambridge Analytica was doing this?